That’s right, you can create your own product by agreement with the developer, as well as create paid functionality in the form of modules, plug-ins and drivers.
In short, according to Apache License 2.0 you can create a derived product with a new name, but you have to explicitly provide information about the original product.
On the web interface, clicking the Main Menu reveals options for Reports, Plugins, and About. According to the Apache License 2.0, am I allowed to hide the Plugins and About sections?